Romanian fashion brand MIZAR continues its national development by opening a new store in Argeș Mall, Pitești

Romanian fashion brand MIZAR strengthens its store network nationwide with the opening of a new unit in Argeș Mall, Pitești, following an investment reaching nearly 100,000 Euros. With the latest location in Argeș Mall, MIZAR expands its network to 19 physical stores in Romania, in cities such as Alba-Iulia, Arad, Bacău, Brăila, Brașov, Bucharest, Buzău, Constanța, Craiova, Galați, Pitești, Ploiești, Sibiu, and Timișoara.

“Since 2022, we have embraced a business strategy focused, among other things, on expanding the network of physical stores in all major cities in Romania. With the opening of the second MIZAR store in Pitești, in Argeș Mall, and the 19th in the network, we are advancing this strategic endeavor and consolidating our position in the local market,” Dan Lupu, CEO MIZAR.

The store in Argeș Mall covers an area of 75 square meters and is designed according to the new MIZAR stores concept, emphasizing elegance and refinement both in terms of collections and store layout. Here, MIZAR customers will discover the brand’s flagship collections. Annually, over 1000 new styles are created in MIZAR’s workshop in Bacău and are translated into 3 special collections, capturing the feminine style in all important moments of life.

At the opening of the new store in Argeș Mall, MIZAR welcomes its customers with a 20% discount for the new collection, an offer valid from April 25th to April 28th, 2024.